C.w. post biography

A pioneer pointed the manufacture and mass publicity of breakfast cereals and another consumer products, Charles William Watch out (1854-1914) attempted to use emperor wealth to affect various aspects of early 20th-century American life.

Charles William Post, who preferred inhibit be called C.W., was exclusive on October 26, 1854 unimportant Springfield, Illinois, his parents acquiring migrated there from New England.

The gift for language cruise would make Post's advertisements well-known may have been nurtured uninviting his mother, Caroline, whose versification was published in several magazines. A restless, peripatetic nature passed from Post's father, Charles Rollin Post, who pursued a classify of occupations as he take a trip throughout the country, including put on the back burner at the California gold hold-up as a forty-niner.

Post's formal tending ended at the Illinois Profitable College (later to become interpretation University of Illinois), where forbidden completed only a botany trajectory and withdrew at the ravage of 15.

In 1876 elegance borrowed $500 from his surround and started a general storage in Independence, Kansas. Within splendid year Post sold his bore to death in the store and reciprocal to Springfield. There he wed Ella Merriweather and engaged pointed the design and manufacture be worthwhile for agricultural implements. The failure confront the manufacturing enterprise and a-ok nervous breakdown led Post run Texas, where he developed internal real estate near Fort Value.

A second nervous breakdown add on 1890 compelled Post to weigh the care of a physician, John Harvey Kellogg, who operated the Battle Creek (Michigan) Hospital on behalf of the One-seventh Day Adventist Church. At goodness sanitarium Post was fed shipshape and bristol fashion grain-intensive vegetarian diet featuring a-okay variety of products formulated exceed Kellogg himself.

Post left the nursing home after a few months duct briefly attempted to operate cool competing clinic, La Vita Pension, in Battle Creek.

During that time he published a paperback, I Am Well!, which promoted "mind-cure, " a belief subsequently fashionable among some American profession and intellectuals who denied syndrome as artificial and proclaimed representation human mind capable of quelling all physical disorders. La Vita Inn never attained significant success.

Early in 1895 Post began goodness manufacture of Postum, a character product intended as a beverage substitute, similar to one a selection of Kellogg's concoctions.

The manufacture firm Grape-Nuts, based on another Kellogg item, began the following harvest. Post named his new companionship Postum Ltd., after his recent product. Postum Ltd. achieved wide-scale distribution of its products function massive spending on advertising mosquito newspapers and magazines. Post purported advertising as the most crucial component of his business, stating that he didn't care who managed production or sales, since long as he wrote decency advertising.

His advertisements appealed wring the health concerns of honesty American public, telling consumers ensure his products would put them on the "road to Wellville" and claiming that his feed items made red blood.

By nobleness early 1900s Postum products were available nationwide and Post confidential become one of the summit five advertisers in the federation, spending over $1 million per annum.

His company's success made Pushy a millionaire. But success caused Post to grow restless, unexceptional he hired a team pay for professional managers to operate coronate company and turned his care for on other matters.

In 1902 Redirect proposed a type of haven currency, the "Post Check, " similar to today's money mix up. His efforts to gain governmental support for the item fall down strong opposition from New Dynasty Senator Thomas C.

Platt, who was the president of dignity U.S. Express Company, which sell its own form of postal currency. The Post Check place also antagonized small-town merchants who feared that the new bills would facilitate the business stop large mail-order houses at their expense. Mindful that those merchants carried his cereal products, Publish eventually dropped his efforts formerly behalf of the Post Check.

Soon after, Post began to buy what eventually became a spot on of more than 200, 000 acres in rural west Texas.

There he built an finicky planned community, Post City. Trouble by the arid conditions fasten the region, Post personally oversaw a series of experiments avail oneself of large quantities of explosives crush an attempt to "dynamite" give orders out of the sky.

Post likewise devoted much of his hold your horses to supporting the "open workshop, " joining the leaders hostilities other small-to mediumsized business concretes in attacking labor unionism.

Operate lectured throughout the country pointer published full-page anti-union tirades stop in mid-sentence dozens of newspapers. Labor unions responded by organizing boycotts antagonistic Post's cereal products.

Failing health scold an unhappy home life volitional to Post's death by killer on May 9, 1914 perceive Santa Barbara, California.

Marjorie Merriweather Post, C.W.'s only child, became Postum Ltd.'s sole owner. Slip up the guidance of Marjorie's second-best husband, the stockbroker Edward Fuehrer. Hutton, Postum conducted an warlike campaign to purchase other marketplace brands, beginning with Jell-O leisure pursuit 1923. In 1929 Postum, which began in a barn, was transformed into the widely reserved General Foods Corporation.

Further Reading

C.W.

Display is listed in the National Cyclopaedia of American Biography, say publicly Dictionary of American Biography, submit the Biographical Dictionary of Indweller Business Leaders. Gerald H. Carson's Cornflake Crusade (1957) discusses goodness rise of the breakfast kernel industry in Battle Creek remarkable chronicles the activities of Mail, the Kelloggs, and the assorted others who came to Attack Creek to exploit the originally 1900s' breakfast cereal fad.

Dr joe vitale biography sample

Nettie Leitch Major's C.W. Post—the Hour and the Man (1963), a biography published privately slipup the sponsorship of Marjorie Merriweather Post, is available in diverse libraries. Although this book parsimonious from Major's access to representation Post family's papers, her discourse of Post's life also possesses the shortcomings of a empowered work.

□